What is Digital Marketing

What is digital marketing?

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, emails and mobile apps. Using these online media channels digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products for example think with Google marketing insights found that 48% of consumers start their enquiries on search engines while 33% look to brand websites and 26% search within mobile applications.

While modern day digital marketing is an enormous system of channels to which marketers simply must on board their brand advertising online is much more complex than the channel alone. In order to achieve the true potential of digital marketing. Marketers have to dig deep into today's vast and intricate cross channel world to discover strategies that make an impact through engagement marketing. Engagement marketing is the method of forming meaningful interactions with potential and returning customers based on the data you collect overtime. By engaging customers in a digital landscape, you build brand awareness set yourself as an industry thought leaders, and place your business at the four front when the customer is ready to buy.

By implementing an Omni channel digital marketing strategy, marketers can collect valuable insights into target audience behaviour while opening the door to new methods of customer engagement. Traditionally companies can expect to see and increase in retention. According to a report bye Invesp , companies with strong omnichannel customer engagement strategies rating in an average of 89 % of their customers compared to companies with weak omnichannel programs that have a retention rate of 33%.

As for the future of digital marketing, we can expect to see a continued increase in the variety of wearable devices available to consumers. Fobes also forecasts that social media will become increasingly conversational in the B2B space, video content will be defined for search engine optimisation (SEO) purposes, and email marketing will become even more personalized.

"Digital is at the core of everything in marketing today- it has gone from one of the things marketing does , to the things that marketing does."

We hope this Blog will help you to know - "What is the Digital marketing".

Written By - Himanshu Sharma - (Educational Consultant & Co-Founder of STEP Education Hub)